About Havu

Havu AI Consulting combines business expertise with hands-on execution. We help companies identify the right ways to apply AI, support AI-driven change, and build lasting capabilities.

Every organization’s success is built on unique strengths and ways of working. AI can amplify those capabilities, streamline processes, and unlock new opportunities—but finding the right applications requires an understanding of both strategic business and technical possibilities.

We act as a translator between business leadership and technical teams, ensuring AI initiatives stay aligned with business priorities and are technically feasible. Our work is always guided by the client’s goals. When needed, we expand the team through our expert network.

Approach

Effective AI adoption is built on a systematic approach that combines:

  • Deep understanding of business and value creation

  • Practical expertise in AI technologies and their applications

  • Balanced delivery that produces quick wins while supporting future goals

  • Knowledge transfer that builds internal readiness and capability

Marko Paananen

Founder

Over 20 years of experience leading digital transformation in Nordic companies—including COO roles at Knowit Experience and Creuna, and as the founder of an award-winning digital agency. His specialization in AI consulting grew from observing how organizations struggle to turn technological potential into business value.

Marko Paananen

Highlights

  • Over 20 years of experience leading business transformation in Nordic digital agencies and technology consulting firms
  • Former COO at Knowit Experience and Creuna Finland
  • Founder of an award-winning digital agency Byroo
  • Expertise in AI business applications, adoption roadmaps, and change management
  • IBM AI Engineering Professional Certificate certified

Let's discuss your project

Get in touch to discuss how I can help your organization leverage AI strategically.

Contact us